Faber-Castell  #Colour4Life

Faber-Castell’s #Colour4Life  was a resounding success, from a digital engagement perspective. The campaign was seen by over half a million targeted users across two months, sparking users to take action with an increase in retailer sales and competition submissions. Not only did it drive commercial outcomes, as a branding exercise, the reach and exposure that the #Colour4Life movement created for Faber-Castell has provided a platform to re-engage hobbyists and part time artists alike. – read full case-study

I was fortunate to design the visual identity for the first #Colour4Life campaign. I was also given the opportunity to design the Trade Presenter, In-store Posters, POS Counter Stands and Digital Retailer Assets to be used in their social media marketing channels.